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The Welsh Pony and Cob
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PSHP Helps the Breeding Industry |
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The Welsh Pony and Cob
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PSHP Helps the Breeding Industry |
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Promote your Stud, Stud Book and Breeding Industry Services through the lead body for the sector in the UK In 2008 the first two issues of The British Breeder and the stallion parades organized by the Lead Body for British Performance Sport Horses and Ponies (PSHP) at Moulton College and Burghley Horse Trials as part of its initial launch proved extremely popular with all sectors of the industry. Now, as we move into the depths of the credit crunch, when stallion owners, studs, single mare owners, vets, semen agents, AI technicians and every other part of the industry are wondering how it will affect them, the PSHP has taken positive action to help the industry by developing a number of attractive advertising and promotional packages that will help keep everyone reduce their costs and meet the needs of the market more effectively than ever before. PROMOTIONAL PACKAGES The PSHP will be holding three stallion parades in the spring of 2009 as follows: Saturday 14 February at Hartpury College, Hartpury, Gloucs (evening gala event for dressage stallions and young stallions from the West Country) Saturday 14 March at Arena UK, Nr Grantham, Lincs (daytime parade for eventing and showjumping stallions and young stallions from East Anglia and the Midlands) Sunday 12 April at Myerscough College, Preston, Lancs (daytime parade for stallions from all disciplines) and each of these parades (rules and entry forms for which are attached) will have a catalogue featuring the bloodlines, grading details and contact information of each of the stallions taking part. It will be given to each member of the audience and is therefore an ideal medium in which to advertise, not only to remind the audience what they have seen but also to reach a wider market once the catalogues are passed on to friends to look at as they almost certainly will be. Because Issue no 3 of The British Breeder is also due out at the time of the Arena UK stallion parade, the PSHP and The British Breeder are together able to offer a superb range of packages to cover all pockets as follows: Elite package Gold package Silver package Bronze package For the Elite, Gold and Silver packages, normal typesetting charges apply if complete A/W is not provided. All fees for these special packages must be pre-paid immediately upon booking. NEWS FEATURES After only two issues The British Breeder is now firmly established as the premier breeding-centred publication in the country. As such it is not only the most cost effective advertising medium for niche advertising for all sectors of the breeding industry, but it is also the best way of getting news about your new stallion, breeding programme or technical service to the readers that need to know about it. Forthcoming issues of The British Breeder are therefore the ideal vehicles in which to promote your stallion, stud or product to the niche market for which it is intended and is in fact it is the only publication that will do this. The next issue will include a number of articles targeted specifically at this readership group:
The copy date for both editorial and advertising for the 3rd issue of The British Breeder is 16 February 2009. The copy date for all adverts in the stallion parade catalogues is 4 weeks prior to the parade in question. Remember, this is the best and most cost effective way for you to reach the sport horse and pony breeding industry and its clients directly in a way never possible before and we look forward to your support. News items should be sent to: Celia Clarke For advertising information please contact: and consult the attached rate card. THE BRITISH BREEDER AND THE PSHP STALLION PARADE CATALOGUES COVERS OBC - 4 col - £160 single - £140 series ADS IN RUN OF TEXT Full page - 4 col - £110 single - £90 series ½ page - 4 col - £70 single - £60 series ¼ page - 4 col - £50 single - £40 series Rates for the A5-size Stallion Parade catalogue are 75% of the above, ¼ pages not available. These prices are based upon complete artwork being supplied. TYPESETTING CHARGES Additional charges for adverts needing typesetting and /or designing Full page - mono - £40 chargeable for each new/ amended/updated advert incl series ads SPECIAL PACKAGES (must be pre-paid when booking) BOOKING FORM Note for stallion advertisers: The British Breeder and the PSHP actively encourages the use of graded stallions, particularly those based in the UK and those available from abroad with top class bloodlines and performance. The magazine therefore accepts adverts for fully graded stallions standing in the UK and/or abroad whose progeny are eligible for registration with a UK studbook or daughter studbook. Adverts for stallions standing in the UK who are not currently graded with a UK studbook or daughter studbook are only accepted when these are part of a larger advert that also includes UK-graded stallions. I [name] Tel no wish to book an advert for [name] Publication name and issue Position: Signed Please return this form to Completed booking forms may be sent electronically but booking will not be regarded as confirmed until the full advertising fee paid by cheque made out to the BEF has also been received. |
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